The great American road trip may have faded in popularity
since the 1950’s but there is still a magic place where the trip trumps the destination – iconic Route 66. Not only is this storied old highway still viewed as the ultimate road trip adventure, it is also a string of living, breathing time capsules where the past, present, and even future seem to blend seamlessly. It is the most famous highway in America and our longest theme park.
It also represents an unprecedented opportunity for promotion, for marketing, and for economic development. Communities, museums, and small business owners linked with Route 66 are assured that any advertisement that they develop will be dramatically magnified. As Route 66 is essentially a linear community, as in any small town, name recognition and a reputation will also enhance promotion.
As America’s longest small town, the Route 66 community is quite unique. Recently the California Route 66 Museum in Victorville, California suffered in excess of $30,000 in damages resultant of a break in and vandalism. When it was announced that the museum had launched a crowdfunding initiative, donations were received from throughout the world. On Saturday, February 24, the museum will host a sale of donated items to raise additional funds. Items donated for the sale range from autographed books by Jim Hinckley, t-shirts, a membership plaque from the Route 66 Association of Kingman. If you would like to donate items for the raffle:
California Route 66 Museum, ATTN: Betty Halbe, 16825 South D. Street, Victorville, CA 92395
Working with event organizers, author Jim Hinckley is facilitating creation of a Route 66 information booth at two major events this summer. There is no charge for inclusion of rack cards or other promotional materials. Organizers are also offering advertising opportunities through the sale of advertisements for the program book. PM Jim Hinckley or Dora Meroney on Facebook for details and information.
To submit materials for the Texas Welcomes the World event that will take place in Shamrock, Texas this July:
Shamrock Chamber of Commerce Office, 207 N. Main Street Shamrock, TX 79079, Attention Connie for Jim Hinckley/66.
The second European Route 66 Festival in Zlin, Czech Republic takes place in August. In addition to the information, Zdenek Jurasek, event coordinator, is also providing an opportunity for video producers to showcase their work. To send rack cards or promotional materials for inclusion in the information booth:
Zdenek Jurasek Na Kopci 5350 76001 Zlin Czech Republic
Expansion of the Jim Hinckley’s America network that includes Facebook live programs and YouTube videos provides another opportunity for marketing and promotion. Promotional partners that support the crowdfunding initiative are linked to presentations, programs, walking tours, social media network promotions, and other venues. In addition to receiving a marketing boost, promotional sponsors also enjoy the satisfaction of knowing that their contributions provided a boost for museums, small business owners, artists, authors, photographers, and event organizers.
Route 66 is more than just an opportunity to rediscover the simple pleasure of the road trip, of good pie and coffee enjoyed with friends, and cold beer at a vintage roadhouse after a long day on the road. It is a community of friends and neighbors, it is a support network, and a memorable, life changing experience. Discover Route 66 this year and enjoy the simple joys of America’s longest small town.